Build from verified business facts
Use the actual business name, the correct business type, the primary category that best represents the core offer, and the phone and website customers should use.
- Accurate primary and secondary categories
- Current regular and special hours
- Real service areas
- Useful service descriptions
- Representative photos and logo
Connect the profile to the website
The linked page should repeat the same contact details, explain the selected services, and provide a clear path to call or submit an inquiry. Location and service claims should remain consistent across both properties.
Maintain, measure, and respond
Keep information current, publish updates when useful, respond to genuine reviews professionally, and evaluate calls, website visits, direction requests, and qualified leads rather than relying on impressions alone.
Frequently asked questions
How often should profile information be reviewed?
Review it whenever services, hours, contact details, or operating conditions change, and perform a scheduled accuracy check regularly.
Can an agency guarantee Local Pack placement?
No. Google’s local results consider factors including relevance, distance, and prominence, and results vary by searcher and context.