Technical essentials
Every important page should return the correct status, use one canonical URL, be reachable through internal links, and be included in the sitemap when appropriate.
- HTTPS and one preferred host
- Unique title and description
- One descriptive H1
- Responsive layout and visible focus states
- Optimized images and stable layout
- Valid structured data
Service and location content
Explain the offer, audience, process, deliverables, limitations, and next step. Location pages should add genuine local value and never imply an office that does not exist.
Measurement and trust
Track calls, emails, forms, and CTA paths without sending personal information to analytics. Publish accurate ownership, contact, privacy, and policy information, and use only genuine reviews and results.
Frequently asked questions
How many keywords should one page target?
Start with one clear intent and its closely related questions. A page should feel complete and useful, not like a list of repeated phrases.
Should every city have a location page?
Only create pages for legitimate service areas when each page can offer unique, useful context and an accurate service claim.